Business Development Manager - Washington / Oregon APPLY NOW

Washington / Oregon
Full time


CAB Enterprises, Inc., is the exclusive distributer for the Electrolit brand in the United States. The primary objective of CAB Enterprises is to lead the growth of Electrolit sales in the United States.

Position Summary

The Business Development Manager will be responsible for generating new business relationships while also growing the existing business in their assigned region. The job responsibilities will be focused on multiple distribution channels in the sales territory that includes a focus on Direct Store Delivery through the Convenience channel along with a focus on the traditional Grocery Wholesalers and Distributors. The Business Development Manager is also responsible for developing, leading, and coaching their team of Area Sales Managers to deliver the Electrolit brand and culture consistently and successfully to maximize sales.


  • Generate new business opportunities through targeted outreach with prospective distributors, wholesalers, and retailers. Collaborate with Regional Sales Director and other team members to close business.
  • Manage existing customers within the region to increase incremental revenue and profit and customer satisfaction.
  • Think critically when planning to assure project success.
  • Be an advocate for the business: Position region for profitable growth; address customer and product distribution gaps; improve existing client base; analyze target customers, pricing, margins, and product lines by customer, etc.
  • Analyze market data and trends to formulate action plans and category growth goals.
  • Work effectively with team members: consisting of Regional Sales Director, Marketing, Area Managers, Sales Brokers, and management personnel.
  • Conduct product training to new and existing customers.
  • Train your Area Sales Manager, Sales Merchandisers, and Direct Store Delivery (DSD) representatives on product knowledge, proper selling strategy and effective merchandising.
  • Coordinate product demonstrations and event support with marketing agencies.
  • Coordinate with the Area Manager and the Merchandising group to achieve optimal in store merchandising space, full SKU-sets, POS placements and multiple points of distribution.
  • Build a strong rapport with your retail store owners, managers, and staff.
  • Develop a sales network to maximize account coverage and execution at store level.
  • Develop an incentive for DSD distributors to meet and exceed sales budget.
  • Manage and control your region expense & travel budgets to expected results.
  • Assist in preparation of regional business plans. Participate in the determination of market potential and in the preparation of sales expense estimates for assigned region.
  • Lead and manage Area Sales Managers, Sales Brokers, or other representatives in your region.
  • Create and plan teamwork schedules within limits assigned and oriented towards achieving sales and customer retention goals.
  • Create merchandising goals with marketing department to achieve company's tactical sales and promotional plans.
  • Other duties as assigned.

Required Skills & Abilities:

  • Strong working knowledge of the beverage sales industry, processes, and framework
  • Basic working knowledge/intermediate skills in Microsoft Office Suite required
  • Ability to work well in a team environment as well as independently
  • Strong communication and interpersonal skills
  • Proven knowledge and execution of successful development strategies
  • Focused and goal oriented
  • Ability to travel up to 70% of the time
  • Fluent in English

Required Qualifications:

  • Bachelor's Degree in Business Administration, Marketing, or closely related field
  • A minimum of five (5) years of experience in the beverage industry, and CPG experience
  • Outside Business to Business (B2B) sales experience in the beverage industry
  • Experience in the Convenience Channel - Beverage is a plus

Physical Requirements:

  • Must be physically capable of bending and lifting up to 30 pounds

The above statements reflect the general details necessary to describe the principal functions of the occupation and shall not be construed as a detailed description of all the work requirements that may be inherited in the occupation.

Cab Enterprises Inc. is committed to maintaining a work environment that promotes diversity and is free of discrimination. Except where prohibited by state law, all offers of employment might be subject of passing a drug test. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. 


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